The 12 Questions of Christmas

Geoff: I’m going to say: A Christmas midnight feast making turkey sandwiches using the left over meat with lots of butter and thick white bread. With a bit of stuffing and cranberry sauce to perfect it. Obviously slightly drunk which makes them taste even better… and the smell of Christmas trees. Oh, and watching the original […]

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What it Takes to Make a Successful Crowdfunding Campaign

“Crowdfunding is not a walk in the park. Unless that park is covered with broken glass. And a lion ate your shoes at the entrance gate. And he is now chasing you.” – Julie Keck, Media Shift The definition of crowd funding doesn’t stray far from what it says on the tin. You put out […]

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Research is Like a Giant Puzzle

“Good research is really like a giant puzzle… and is just the case of fitting all the pieces together.” Not too long after I started my time working at Groundbreak, plans for a WW2 Holocaust documentary were steadily floating around the grapevine. Having always been a huge history lover as well as a documentary enthusiast, […]

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The Future of Audio Visual Content

Download our new report: The Future of Audio Visual Content in the Commercial Arena. The way people are consuming content is changing so quickly that it’s become an ongoing challenge for brands and marketers to keep up. What’s undeniable is that video is becoming more popular and more influential as a medium, meaning brands are […]

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Documentary Heaven

Documentaries are great for so many reasons. Not only are they often interesting and thought provoking, they can also provide a candid insight into areas usually undisclosed to regular eyes. What makes a good documentary largely boils down to three main factors: Does it open a door to a topic that has previously only been […]

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The Importance Of Doing What You Love

I’m going to take a little diversion from the usual meanderings one normally finds hidden away in the depths of the Groundbreak blog. Today I write about something very important to me, and something that I hope you’ll also engrave onto the inside of your frontal lobes. You may have guessed already from the subtle […]

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