Working with world-renowned agency Amaze and the NSPCC, we took to Filey Beach in Yorkshire on the hottest July day ever recorded in the UK (Matt’s sunburn was hilarious), to capture sand artist Jamie Wardley and his team hard at work creating a giant visual display for the NSPCC’s “Footprints” campaign.
The 6 footprints are designed to take in the powerful visual representation of the importance of gifts in wills to help the NSPCC end child abuse. The sight of 6 striking footprints, each over 6 feet in length were carved into the sand to encourage people to follow in the footsteps of those who have donated to the NSPCC in their will.
By creating these striking footprints in the sand, the NSPCC aim to highlight how leaving a donation in your will can truly help to make a difference.
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