This is a promotional corporate video for Precision Pneumatics, a privately owned distributor of leading compressor equipment to a wide variety of businesses. Taking into consideration that all of the products they provide are manufactured by other businesses, we were tasked with creating a film that introduces the viewer to the people behind the business rather than the products that they distribute and staying away from the usual “features & benefits” led narratives commonly seen in their sector. Equally challenging was creating visually interesting shots within the practical office environment available.
We shot with a small crew over a couple of days to allow us to gather the most attractive shots possible. A few close ups, clever lighting tricks and a smoke machine later and we were onto a winner.
After delivering the film we received word from Phil Hood, Precision Pneumatics’ Co-Founder & MD, to state that “the feedback received has been amazing from our customers and suppliers alike and has exceeded our expectations”. That’s what we like to hear Phil!
Read the blog from Assistant Producer Brittany Woodhall where she talks about the overall production by clicking here
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