the-future-of-audio-visual-content

The Future of Audio Visual Content

Download our new report: The Future of Audio Visual Content in the Commercial Arena.

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The way people are consuming content is changing so quickly that it’s become an ongoing challenge for brands and marketers to keep up. What’s undeniable is that video is becoming more popular and more influential as a medium, meaning brands are under pressure to provide the type of content that consumers want on the right channels.

Groundbreak has undertaken independent research to understand how consumers prefer to watch video, what sort of content they are most likely to share, and how video marketing can boost brand loyalty and ultimately business’ bottom lines.

What is clear from this report, is that video is an essential part of the marketing mix and cannot be ignored.

• YouTube has now overtaken television as the preferred way to consume video content.
• Consumers are more likely to share funny video content or topics that they care about.
• Consumers are more likely to be loyal to a brand if they watch an advert that they liked.
• Consumers are more likely to spend after watching a video that was informative and to the point.
• The majority of consumers aren’t more likely to spend after watching a celebrity-endorsed promotional video.

Download our new report to learn more about how brands can harness the potential of video advertising and create audio visual content which increases consumers’ brand loyalty and propensity to spend.

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4 Comments

Millennials’ spending habits more influenced by video ads than older generations - Open Business Council

8th November 2016 at 10:19 am - Reply

[…] research, conducted by video production company Groundbreak Productions, which surveyed 1,000 consumers in […]

More Time Spent on Mobile; Packing an Emotional Punch | ExchangeWire.com

10th November 2016 at 10:00 am - Reply

[…] One-in-five millennials are more likely to purchase a product or service after watching a video advert, a new report by video production company Groundbreak Productions, has found. […]

The WiR: ITV Braced for Brexit Ad Slowdown, Snapchat Aims to Become AR Leader and Channel 5 Reports First Year-on-year Profit | Video Ad News

11th November 2016 at 1:05 pm - Reply

[…] are more likely to purchase a product or service after watching a video advert, according to research from Groundbreak Productions. Older generations are less receptive to video adverts. With only 12 per cent of 45-54 year olds, […]

James Bray

15th November 2016 at 4:01 pm - Reply

Really insightful report, will be updating our video strategy accordingly

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