When we got approached by one of the biggest agency groups in the world, DDB, and asked to pitch for a TVC for their client, Coca Cola owned Chi Exotic – we basically leapt at the chance. No kidding, I think there were even cartwheels involved. Anyway. Once composed, we nailed the pitch and won the job. Go team!!
I was so excited to get started on this advert. It was all hands on deck at Groundbreak Headquarters for the pre-production stages as it was a pretty quick turnaround once things got signed off. The ad is for Chi’s exotic range of juices so it was pretty obvious that we’d have to go somewhere further afield to shoot it. I’m sorry England, you just aren’t exotic enough! After weighing up the pros and cons of a few places abroad we finally decided on Malaga. Not too far to travel but far enough away to guarantee some sun, palm trees and the sandy beaches we needed to capture the essence of what Chi Exotic is all about.
After storyboarding, casting, scheduling, crewing, recces, wardrobe, shot lists, call sheets… I could go on… We were finally on the plane to Malaga, with Cooke lenses in hand, ready for the busy week ahead.
One of the best things about the actual filming is that we got to try out the new RED Helium. This bad boy shoots in 8K and pretty much makes anything look incredible so with the fact we had some great shots lined up in some beautiful locations, we knew we were on to a winner. It worked so well for this advert because there were a number of juice-pouring shots, so it meant we could shoot at 120 fps and still capture the beauty in 4.5K!
To fit the style the client wanted and to create the look illustrated on the storyboard – locations included beaches, infinity pools, waterside restaurants and cliff top views of the ocean. Actors and actresses were also all very pretty to look at. If these elements combined, being shot on one of the best cameras in the biz don’t make you want to drink this juice, I don’t know what will 🙂
See more from behind the scenes…
Fancy a commercial of your own?