FIND OUT
ALL ABOUT US
OUR ROOTS ARE IN MANCHESTER,
OUR NETWORK IS GLOBAL
Groundbreak is a film-loving team of original thinkers. Our mission is to produce eye-catching videos that inform, provoke and inspire.
Bringing your brands, products and services to life using the power of video, we drive and fly all over the world catering to the needs of our clients.
STORYTELLERS,
BORN & BRED
We produce video content that looks fantastic on all screens, but what’s more important is how it makes your audience feel, and what actions it inspires them to take.
We’ll discover what makes you and your target audience tick and use these insights as a pillar in our creative process. Not only will we tell your story with passion, we’ll help you utilise the potential of your video to gain the most traction.
WE LOVE TECH,
SO DO OUR VIDEOS
We live in an age of rapidly expanding creative technologies. Physical hardware, software and creative techniques are advancing by the day.
One thing we love more than anything is keeping up to date with everything new in the world of video and harnessing new technologies and capabilities to deliver outstanding results.
If you really want to impress your viewers, ask us about our Robotic Camera Platforms or our work in CGI and Visual Effects.
A CORE OF EXPERTISE, A WIDE NETWORK OF SKILLED COLLABORATORS
Almost every production we undertake is unique, requiring different skills and specialisms.
We keep our core team lean and collaborate with a curated network of trusted industry professionals. Every additional person required is chosen specifically for each individual project; freelance and contracted crews and professionals we’ve worked with countless times over the years.
This ensures consistency in management and delivery along with unrivalled expertise in every element of the production process.
MEET YOUR TEAM
GEOFF
Founder | Director
Before forming Groundbreak in 2012, Geoff spawned from a background in multinational prime time broadcast television. Over the years he has produced, directed and written for various TV formats including current affairs, light entertainment and sport (including programming for the FIFA World Cup and Olympic Games).
In addition to this, in between directing commercials, Geoff’s other passion lies in documentary making, from which he is a multi award-winning writer and director. Whether it’s a short form TVC or long form documentary, Geoff’s a true creative who loves nothing more than making powerful content and utilising his expertise in the art of storytelling.
Geoff eats semi-volcanic chilli-riddled dishes for breakfast almost every morning, believing that it’s the best way to kick start the day. Mental.
MATT
Head of Production
Matt has a diverse skillset covering production management, photography, post production and creative direction.
All of our clients will likely deal with Matt at some point, and his commercial awareness, meticulous nature and ridiculous level of attention to detail makes sure they get exactly what they’re after.
He has an obsession with all forms of animation, beginning his journey creating stop-motion shorts in his bedroom at just 12 years old. He has a keen interest in psychology due to his over-analysis of everything, and operates on the firm belief that clear communication is the foundation of any successful production.
One of Matt’s core beliefs is to “always be learning” and he will discover more hobbies each month than most people will have in their entire lifetime.
MAEVE
Creative Producer
The creative mind of a Unicorn. Maeve began her journey as an art director & photographer.
With a degree and background in fine art, a combination of flair, eye for detail, set design experience and stylistic concept delivery has provided Maeve with a great deal of experience in numerous creative roles.
Her strongest skill lies in dreaming up imaginative and thought-provoking concepts and brand led strategies, and driving these visions through to fruition.
A lover of anything involving Adobe Photoshop, Illustrator, After Effects, typography or coffee, Maeve brings a wealth of experience and creative passion to the Groundbreak team. She also likes coconuts.
PAUL
Director of Photography
A loveable rogue; few DP’s in the country are as skilled as Paul. He’s a standing member of the prestigious Guild of British Camera Technicians and knows literally everything there is to know about cameras and lighting.
25 years in the film and television industry have taken Paul all over the world filming for major broadcasters and corporate clients. He has shot cinema adverts shown multi-nationally and a multitude of national UK commercials.
He’s also had plenty of experience shooting interviews with major sportspeople including David Beckham, Ryan Giggs, Michael Owen, Paul Gascoigne, Ricky Hatton and Freddie Flintoff to name just a few. Away from sport he’s also filmed Christina Aguilera & Janet Jackson performing live and even the Dalai Lama’s London visit.
MIKE
Finance Director
Mike handles the boring stuff.